Livestock Marketing with KLR in 2011

You may well be asking "Where did Grahame's Blog go in the last 8 weeks ?"

Well pretty much every day has been eaten up creating the new KLR website, which is now in effect 2 websites as we have seperated the Mastermind members area from the KLR school site.

AS we enter 2011 these 2 new web platforms are just in time to support the ever growing demand for KLR Marketing schools and the products and resources of the KLR Mastermind.

Some people reading this will be already KLR Mastermind members or graduates, however there are many readers who are not sure what it is all about.

KLR Marketing principles are about a different way of thinking in the way we market our animals.No matter whether you are involved in beef cattle marketing, sheep marketing or any other livestock marketing and production, it may be worth looking further at what we do.

It all started when we met Bud Williams who over the years has run his popular marketing school or stockmanship schools in the USA. Bud and Eunice visited Australia in 19199 and 2002 teaching stockmanship and it was then that he interested Jim Lindsay, Rod Knight and Myself in his marketing principles.After spending time with Bud we developed the KLR Marketing school.

There have now been over 1500 people attend the school in Australia and New Zealand.

The results some people are now getting are beyond our expectations. KLR can play an important role in getting a start for young farmers, in fact some of our most successful practioners are young rural women.

Visit the website, listen to the audio testimonials, read the articles and listen to us speaking about KLR Marketing. My next post will be about the Mastermind website below.

Visit KLR website :

http://www.klrmarketing.com.au/

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NEW ZEALAND BEATS US AT OUR OWN GAME !!

Winter is closing in here at Bathurst and I was checking out the range of woollen underwear at icebreaker, a product I have come to trust to keep me warm.

What I found was a very interesting company profile and marketing program which includes the ability to type in the BAAA code on your singlet and track it right back to the actual farm it came from.Now you would think it would be Australia doing something like this,but no while our industry fights and blames everybody,this New Zealand company has gone out there and created their brand.

They beat us in the Rugby and I gotta say they are beating us at marketing wool.(There you go Erina,I said it).

After spending time folowing what they have done and the video story's it caused me to set a goal to check out this rugged merino growing area sooner rather than later.

Check out the pathway by clicking on the Photo below (oh and by the way you can only buy through a local retailer)

Company website : http://www.icebreaker.com/

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PASSION,YOUTH AND TALENT - FRIDAY MUSIC

Mark Vincent, the 15 year old winner of Australia's Got Talent is just an awesome example of courage and passion.If you are not moved by this young man, check your heart to see if it is ticking.
The future of Australia is in good hands with people like this young man.

If video stop/starts,press pause to let it load.

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CARNARVON ABORIGINAL CULTURAL & HERITAGE CENTRE

We had the pleasure of running our KLR Marketing school at the Carnarvon Cultural and Heratage Centre last week.Justine Lawler and her team have a great venue complete with a gallery of Aboriginal art,conference rooms and a cafe.We overdosed on cappachino's and sponge cakes, great hospitality.

Here is a short video showing just an insight into the Cultural Centre at Carnarvon.

If video stop/starts, please press pause to let it load.

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UNLEASH YOUR MARKET POTENTIAL - TELECALL

UNLEASH YOUR MARKETING POTENTIAL WITH MICK CORNISH

We at KLR Marketing are very excited to have as our guest speaker Mick Cornish from Dynamick Coaching and Master Coach of Beyond Success.

I first met Mick when I attended "The Mental Toolbox" in August 2007, since that time he has been instumental in assisting Ros and I with a challenge or two.

This call is an introduction to Mick and the program he is going to deliver specifically to KLR Graduates in June at Orange and Roma.

However this call is applicable to anyone anywhere who wants a breakthrough in taking a system from concept to cashflow with ease and grace.


KLR TELECONFERENCE - THURSDAY 8.00PM SYDNEY TIME


On this 1 hour call Mick will introduce his keys to unleashing your marketing potential.


To access the call Thursday night click on this link :



http://xiosoftpresenter.com/?eventid=7314267



If you beleive you know someone who may benefit from listening to this call feel free (in fact we encourage you) to send the link to them.Mick's promise is to deliver value to everyone who attends this call.

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AUSTRALIA STILL RIDES ON THE SHEEPS BACK

THINGS I HEARD ON MY TRAVELS

When we were spending time with Bud Williams in the US he spoke many musings - one being

"Ranchers run sheep long enough to have enough money to buy cattle, then when they run out of money -they buy sheep again until ........"

I was reminded of this having breakfast with someone who said they "ran sheep until they got enough money to buy cattle".

Isn't it funny how even in business we do the things we want not the things we need to do to run our business as profitable as possible.

One couple shared with us last week at the advanced day how well they were going with sheep - they gave examples of being at the sale every week taking in a load to sell and buying a load to take home.

Sell $40 - Buy $5 - a few short weeks later Sell $40 - Buy $5, not exact but these sort of margins. Now even if you did not know your COG this is very profitable.

Now I am not suggesting everyone buys sheep but do not be blocked up with trading one class of animals.If there is not a trade or your business is struggling look for more profitable alternatives.

I have spoken to a couple of people recently about how they are going -one a Queenslander who said "People ask me am I making any more money using this KLR system ? I answer I don't know but I am wealthier and sleep more soundly at night"

Rob a Mastermind member from Canada told me today"People are asking how come I am at the sale every week with a big smile on my face, when they have all sorts of concerns about the market"

Call in and say Hello to Ashley who is holding the KLR fort at Beef 2009 this week.

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KLR MARKETING SCHOOLS AT CAPACITY - BOOKED OUT

I sent an email to KLR Marketing School graduates and interested people it back in December saying "Book in to the KLR Marketing school before the Rush".Well the rush has happened.

In the same week as we had advertising being run in 2 states we had to close both Orange and Emerald KLR Schools as they were at capacity.Carnarvon WA KLR Marketing school is also at the point of capacity as well.

Steve Truman from AGMATES has been spreading the word as well as Sally Murfet from Cattle Country with 2 articles in the last issue. The graduates sharing their own experience with friends and family has also led to people looking to atttend our 2 day program.

We do still have a couple of places left for the 1 Day Advanced workshop in Orange and Emerald - Graduates Only can attend the 1 Day Workshop.

It was after day 1 of attending Bud Williams Marketing school in the USA that Jim,Rod and Myself decided we needed to bring this breakthrough in thinking, how we could market our animals more profitably.The KLR Marketing school took 12 months of work to put together in 2003-04, then we launched the program in August 2004.Since that time the KLR school has been constantly improving as we had more knowledge on the success of graduates and the challenges livestock producers have here in Australia.

Our vision has always been to provide the opportunity for livestock producers to postion themselves to be as profitable as possible whilst managing their land resource in a sustainably and improving manner.

The 1 Day KLR Advanced workshop will take graduates the next step after they have been working with KLR principles for a while. Jim Lindsay is going to be presenting and sharing how KLR has changed his large cattle operation.

Jim returned from the USA in 2003 and immediatly started using the KLR Marketing methods to create phenominal breakthroughs in both risk management and profit.

As the uncertainty of world financial markets starts to affect not so much producers directly,but the processors and traders who market our products, there will be some challenges ahead.Graduates of KLR can be confident that if they follow the rules and principles they have learnt at the school they will still be able to trade profitably regardless of whether the market rises or falls.

The Clock is Ticking

If you are someone considering attending a KLR Marketing school or a graduate looking at repeating we have put in place 2 more schools in June in both Roma and Orange.There will also be a 1 Day advanced Workshop in Roma - not sure about Orange yet.

Both these schools are already 1/2 full so do not wait for later if you need to secure a place,if you are not sure pre register anyway as that does not require payment.

Also now that the FARM READY training grants are in place for all Australian producers, it is now possible to attend with 100% cost recovery including accomodation,travel and childcare.
We still stand by our 100% Money Back Guarantee.

To Find out more about KLR Marketing and how you might benefit visit our website and fill in the form to get a Free 50 minute MP3 where Jim,Rod and myself were interviewed by Sally Murfett from Rural Connections.You also will be given the option to recive a mailout package of information about KLR Marketing schools and programs.

KLR WEBSITE : http://www.klrmarketing.com.au/

Dates & Venues :

NSW - Orange - 16th -17th June,2009. - PRERegister Now

Qld - Roma - 29th -30th June,2009 - PRERegister Now

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